Privacy Policy

Last updated: July 25, 2026

Auren Innovation ("Auren Pet," "auren.pet," "we," "us," or "our") operates this website and all related services, including the Auren mobile application, Auren M1 smart collar device, and any associated subscription services (collectively, the "Services"). This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our website at www.auren.pet, use our mobile application, purchase or use our products, or otherwise interact with us.


Auren Pet is committed to protecting your privacy. Our goal is to provide you with a transparent and secure experience while delivering innovative pet AI technology. Please read this Privacy Policy carefully.


BY ACCESSING OR USING THE SERVICES, YOU ACKNOWLEDGE THAT YOU HAVE READ THIS PRIVACY POLICY AND CONSENT TO THE COLLECTION, USE, AND DISCLOSURE OF YOUR INFORMATION AS DESCRIBED HEREIN.

1. Information Covered by This Privacy Policy


Personal Information. This means any information that can be used to identify a specific natural person directly or indirectly, either in isolation or in combination with other information. Examples include your name, address, email address, phone number, payment information, device identifiers, and location data.
Aggregated Information. Information may be aggregated and/or anonymized. When information is aggregated, it is combined with information about other customers and users. Aggregated information that includes Personal Information is considered Personal Information until it has been anonymized.
Anonymized Information. When information is anonymized, the information can no longer be attributed to a specific natural person without the use of additional information — for example, how many users activated a particular feature or the average daily step count across all pets using our device. Such information cannot be used to identify you and therefore is not Personal Information.
Children's Personal Information. The Services are not directed to, nor does Auren Pet knowingly collect Personal Information from children under the age of 16 (sixteen), or the equivalent minimum age in the relevant jurisdiction. If we are informed that we have collected the Personal Information of a child under 16, we will delete that information from our systems. If you believe we might have inadvertently collected Personal Information from or about a child under 16, please contact us at info@auren.pet.

2. What Information We Collect


2.1 Information You Provide to Us


  • Account Information: When you create an account, register your Auren device, or subscribe to Auren Care, you provide us with your name, email address, phone number, password, and account preferences.
  • Order & Payment Information: When you make a purchase, we collect your name, billing address, shipping address, payment card details, and transaction information. Please note that we use a third-party payment processor (such as PayPal and Shopify Payments) to securely process your payments. Credit card information is encrypted and transmitted directly to the payment processor. We do not store your full credit card number or CVV.
  • Pet Profile Information: When you set up your pet's profile on the Auren app, you may provide your pet's name, breed, age, weight, species, photo, and health-related information.
  • Customer Support Communications: When you contact us by email, phone, or through the app, we collect the information you provide in those communications, including order numbers, product issues, photos, and videos.
  • Marketing Preferences: When you subscribe to our newsletter, enter a promotion, or participate in a survey, we collect your email address and any preferences you indicate.
  • User-Generated Content: Reviews, photos, videos, or other content you submit through the Services.

2.2 Information Collected Automatically


  • Device Information: Internet protocol (IP) address, browser type and version, time zone setting, operating system and platform, device model, and unique device identifiers.
  • Usage Information: How you interact with our website and mobile application, including pages visited, products viewed, search queries, clicks, scrolls, time spent on pages, videos watched, and navigation paths.
  • Cookie Data: Cookies (small text files stored on your device), web beacons, tags, and pixels that help us recognize you, remember your preferences, and understand how you use the Services. For more information about cookies, visit www.allaboutcookies.org.

The Services use the following types of cookies:

  • Strictly Necessary Cookies: Required for the operation of the website and application (e.g., keeping you logged in, maintaining cart contents).
  • Analytical/Performance Cookies: Help us count visitors and understand how users navigate the Services so we can improve them.
  • Functionality Cookies: Allow us to recognize you when you return and personalize your experience.
  • Advertising Cookies: Used to deliver relevant advertisements to you on third-party platforms.

We also use analytics services such as Google Analytics. To learn more about Google Analytics practices and to opt-out, visit https://www.google.com/settings/ads.


2.3 Information from Your Auren M1 Device


The Auren M1 smart collar collects data to provide its core functionality. This includes:


  • Pet Activity Data: Movement patterns, step count, activity duration, rest periods, and behavioral trends.
  • Environmental Data: Temperature, ambient light levels, and location coordinates (GPS data) captured by the device during wear.
  • AI-Captured Visual Data: The M1 device captures first-person perspective images and short video clips triggered by AI-based interest detection. These images are processed primarily on-device using edge AI. Only metadata (timestamps, activity tags, interest categories) is transmitted to our servers for analytics and feature improvement. Raw images and videos remain on your device unless you explicitly choose to share or upload them.
  • Device Health Data: Battery level, firmware version, connectivity status, and diagnostic logs used for troubleshooting and product improvement.
  • Audio Data (future features): If future firmware updates introduce audio features, we will update this policy and obtain separate consent before collecting any audio data.

2.4 Information from Third Parties


We may receive information about you from:

  • Shopify: Our e-commerce platform provider, which collects and processes data related to your shopping experience.
  • Payment Processors: Confirmation of payment status and fraud screening results.
  • Marketing & Analytics Partners: Demographic information, advertising interaction data, and audience insights.
  • Social Media Platforms: If you interact with us through social media (Instagram, Facebook, TikTok, etc.), we may receive profile information and interaction data per those platforms' privacy policies.


3. How We Use Your Information


We use your Personal Information for the following purposes:


3.1 Providing and Improving the Services

  • Process and fulfill your orders, including payment processing, shipping, and delivery confirmation.
  • Create, maintain, and manage your account and device registration.
  • Authenticate your identity and secure your account.
  • Provide the Auren M1 core functionality (activity tracking, AI interest detection, location monitoring).
  • Deliver Auren Care subscription services, including AI health reports and 24/7 vet chat.
  • Send service-related notifications (order confirmations, shipping updates, account alerts, firmware updates).
  • Provide customer support and respond to your inquiries.
  • Improve, personalize, and develop new products and features based on usage analytics.

3.2 Marketing and Advertising

  • Send marketing communications about our products, services, promotions, and events (with your consent where required).
  • Display personalized advertising on our website and third-party platforms based on your browsing and purchase history.
  • Measure the effectiveness of our advertising campaigns.
  • You may opt out of marketing emails at any time by clicking the "unsubscribe" link in any marketing email or by contacting us.

3.3 Security and Fraud Prevention

  • Detect, investigate, and prevent fraudulent transactions, unauthorized access, and other illegal activities.
  • Protect the security and integrity of our Services.
  • Verify your identity when accessing sensitive account functions.

3.4 Legal Compliance

  • Comply with applicable laws, regulations, legal processes, and government requests.
  • Enforce our Terms of Service and other agreements.
  • Protect our rights, privacy, safety, or property, and that of our customers and the public.

3.5 SMS Marketing

We may use cookies and tracking technologies to monitor cart activity and browsing behavior. If you consent to SMS marketing, we may use this information to send cart reminder messages and promotional notifications via SMS. Standard messaging rates may apply. You may opt out of SMS marketing at any time by replying "STOP" to any message.



4. How We Share Your Information


Under no circumstances do we rent or sell your Personal Information to third parties for their own marketing purposes. We share your Personal Information only in the following circumstances:


  • Service Providers: With vendors and third parties who perform services on our behalf, including payment processors (PayPal, Shopify Payments), shipping carriers (DHL, FedEx, USPS), cloud hosting providers, email service providers, analytics services (Google Analytics), customer support platforms, and marketing platforms.
  • Shopify: The Services are hosted on Shopify. Information you submit is transmitted to and shared with Shopify to provide and improve the Services. Shopify may make use of personal information collected from your interactions with our store, along with other merchants, for purposes such as fraud protection and service improvement. To learn more about how Shopify uses your personal information, visit the Shopify Consumer Privacy Policy.
  • Business and Marketing Partners: With advertising networks and marketing partners to deliver targeted advertisements based on your interests. Our partners use your information in accordance with their own privacy notices. Depending on where you reside, you may have the right to opt out of such sharing. You can exercise your opt-out rights at our Data Sharing Opt-Out page.
  • With Your Consent: When you direct, request, or otherwise consent to our disclosure of certain information to third parties (e.g., when you choose to share a pet memory photo via social media).
  • Corporate Affiliates: Within our corporate group, including subsidiaries and affiliated companies, for business and operational purposes consistent with this Privacy Policy.
  • Business Transfers: In connection with a merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred as part of that transaction.
  • Legal Obligations: To comply with applicable laws, regulations, subpoenas, search warrants, court orders, or other lawful requests; to enforce our Terms of Service; and to protect the rights, property, and safety of Auren Pet, our customers, and the public.


5. Data Processing for AI & Pet Analytics


Auren Pet uses artificial intelligence to process data collected by your M1 device. Here is how that processing works:


  • On-Device Processing: Interest detection, image capture triggering, and activity classification run primarily on the M1 device itself using edge AI. This means your pet's raw visual data stays on your device by default.
  • Cloud Processing: Activity summaries, behavioral trend analysis, and AI health report generation may involve cloud-based processing. Only anonymized or aggregated metadata is used for model training and product improvement.
  • Auren Care AI Reports: When you subscribe to Auren Care, your pet's activity and behavioral data is analyzed to generate personalized health insights and recommendations. This data is processed in accordance with this Privacy Policy and is only accessible by you through your account.
  • Your Control: You can manage your data sharing preferences in the Auren app settings, including the ability to disable cloud-based analytics features. Note that disabling certain features may limit the functionality of Auren Care reports.


6. Your Rights and Choices


Depending on where you live, you may have some or all of the following rights regarding your Personal Information:


  • Right to Access / Know: You may request access to the Personal Information we hold about you, including the categories of information collected, the purposes for collection, and the third parties with whom we have shared it.
  • Right to Delete: You may request that we delete your Personal Information, subject to certain exceptions (such as legal obligations to retain records).
  • Right to Correct: You may request that we correct inaccurate Personal Information we maintain about you.
  • Right to Portability: You may request a copy of your Personal Information in a structured, machine-readable format and, in certain circumstances, request that we transfer it to another service provider.
  • Right to Opt Out of Sale or Targeted Advertising: Depending on your jurisdiction, you may have the right to opt out of the "sale" or "sharing" of your Personal Information for targeted advertising purposes. You can exercise this right at our Data Sharing Opt-Out page. If you visit our website with the Global Privacy Control (GPC) opt-out preference signal enabled, we will automatically treat this as a request to opt out for that device and browser. Learn more at https://globalprivacycontrol.org/.
  • Right to Restrict Processing: You may request that we limit how we use your Personal Information in certain circumstances.
  • Right to Withdraw Consent: Where we rely on your consent to process your Personal Information, you may withdraw that consent at any time.
  • Managing Communication Preferences: You may opt out of marketing emails by clicking "unsubscribe" in any marketing email. You may opt out of SMS marketing by replying "STOP." Opting out of marketing communications does not affect our ability to send you transactional or service-related messages (e.g., order confirmations, account notifications).

If you reside in the UK or European Economic Area (EEA): In addition to the above rights, you have the right to object to processing based on our legitimate interests and the right to lodge a complaint with your local data protection supervisory authority. For the EEA, you can find a list of data protection authorities here.
If you reside in California: You have the right to request information about the categories and specific pieces of Personal Information we have collected, the categories of sources, the business purpose for collection, and the categories of third parties with whom we share information. You also have the right to request deletion and to opt out of the "sale" or "sharing" of your Personal Information. We do not discriminate against you for exercising your privacy rights.

To exercise any of these rights, contact us at info@auren.pet. We may need to verify your identity before processing your request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf; we will require proof of authorization and may need to verify your identity directly.



7. Data Retention


We retain your Personal Information for as long as necessary to:


  • Maintain your account and provide the Services you have requested.
  • Comply with legal obligations (e.g., tax and accounting requirements).
  • Resolve disputes and enforce our agreements.

When your Personal Information is no longer required for these purposes, we will securely delete or anonymize it. Pet activity data associated with your account is retained for the duration of your account's active status. If you delete your account, we will delete your pet's data within 90 days, except for anonymized data used for aggregate analytics.



8. Security


We implement reasonable technical, administrative, and physical security measures designed to protect your Personal Information against unauthorized access, disclosure, alteration, and destruction. These measures include:


  • Encryption of data in transit (TLS/SSL) and at rest.
  • Secure payment processing through PCI-DSS-compliant third-party providers.
  • Access controls limiting employee access to Personal Information on a need-to-know basis.
  • Regular security assessments and monitoring.

However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security. We recommend using strong, unique passwords and not sharing your account credentials with others.



9. International Data Transfers


Auren Pet is based in Hong Kong SAR. Your Personal Information may be transferred to, stored, and processed in countries outside your country of residence, including Hong Kong, the United States, and other jurisdictions where our service providers operate. These countries may have data protection laws that differ from those in your jurisdiction.


When we transfer Personal Information out of the European Economic Area, the United Kingdom, or other jurisdictions with cross-border transfer restrictions, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent mechanisms approved by the relevant authorities, unless the transfer is to a country that has been determined to provide an adequate level of protection.



10. Third-Party Links and Services


The Services may contain links to third-party websites, applications, or services that are not operated by us. This Privacy Policy does not apply to those third-party services. We encourage you to review the privacy policies of any third-party services before providing your information. We are not responsible for the privacy practices or content of third-party sites.



11. Do Not Track


We do not alter our data collection and use practices in response to "Do Not Track" signals sent by web browsers, except for the Global Privacy Control signal as described in Section 6 above.



12. Changes to This Privacy Policy


We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. When we make material changes, we will notify you by:

  • Posting the revised Privacy Policy on this page with an updated "Last updated" date.
  • Sending an email notification to the address associated with your account (for material changes).
  • Displaying an in-app notice (for significant changes affecting device or app functionality).

Your continued use of the Services after the effective date of any changes constitutes your acceptance of the revised Privacy Policy.



13. Contact Us


If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how we handle your Personal Information, please contact us:


  • Email: info@auren.pet
  • Phone: +852 9576 4783
  • Mailing Address: Auren Innovation, No. 52 Hung To Road, Kwun Tong, Kowloon, Hong Kong SAR

For the purposes of applicable data protection laws, Auren Innovation is the data controller of your Personal Information.



*This Privacy Policy was last updated on July 25, 2026.*